UNVEILED

Unveiled was looking for more than just a refreshed website — they needed a platform that could grow with their business, improve discoverability, and give their team the ability to create compelling, campaign-driven content.

Goals

• Increase bookings by showcasing services in a clear, inviting way
• Improve SEO performance to reach new audiences and increase organic traffic
• Empower content managers to easily create unique, campaign-driven landing pages

Approach

I partnered with the business owner and content strategist to design and build a custom website that highlights their unique offerings while supporting their long-term marketing goals.

Custom CMS Theme

I designed and developed a custom WordPress theme that puts flexibility in the hands of content creators. Using Advanced Custom Fields, I built a library of modular page templates and content blocks. This structure gives content managers the ability to craft unique, polished layouts for campaigns, landing pages, and long form blog posts without relying on a developer.

Brand and UI Design

UNVEILED’s new site needed to reflect the elegance, intimacy, and flair of their brand. I implemented a new color palette, typography system, and visual language we applied to the new UI pattern library. The result is a cohesive design system with reusable components, making future updates straightforward and consistent.

Performance, accessibility, and resilience

To ensure the site performed well for both users and search engines, I focused on the following.

• Optimized performance with tools like Yoast SEO and W3 Total Cache
• Built with semantic HTML and efficient CSS to keep the experience fast and lightweight
• Applied accessible design patterns so the site works for all visitors

By keeping the codebase lean and focusing on reusable design patterns, the site has proven to be resilient. Content managers can quickly assemble new pages while maintaining a polished, consistent brand experience. This set up has scaled very well with UNVEILED’s evolving marketing needs.

Outcomes

• Improved SEO rankings that, paired with targeted ads, led to higher visibility and increased revenue
• More conversions through clearer service offerings, price structure, and easily discoverable booking flows
• Positive client feedback on both the design and the ease of managing content internally